Futurefarmer's founding member, Amy Fransceschini was born to a farming family and grew up amid the fields and orchards of California's San Joaquin Valley. She graduated from San Francisco State University in 1992 with a BFA in photography and interned at Photo Metro, a monthly photography publication, where she was introduced to computer graphics and design. In 1994 she enrolled in the California College of Arts and Crafts design program.
In the summer of 1995 she formed a partnership with Olivier Laude and Michael Macrone, founders of Atlas (www.atlasmagazine.com), an online magazine, and Atlas Web Design. Since that time, Atlas has garnered numerous awards for its dramatic and unorthodox approach to online publishing and design. In 1997 the Atlas website was selected as the first to be included in the permanent collection of the San Francisco Museum of Modern Art. The site recently won a Webby award (the equivalent of an online Oscar) for Art and Design, and has won many other online and publication design awards.
In 1995, she also started Futurefarmers. It's first years harvest proved to be quite prolific. First with Switch Manufacturing's highly aclaimed 1996 collateral and print catalog (see communication arts 01/97). Next, "Flesh Farmer", a multimedia CO-lab in "Dig It: Digital Art and the Next Generation", a digital show co-curated by Thomas Bonavich of Postmasters Gallery, NYC and Limn Gallery, SF.
This balance between print and digital work pushes her to continually rethink her craft while striving to transcend both