Annual Harvest

we went into the garden, & drank tea under the shade of some apple trees; only he, & my self. amidst other discourse, he told me, he was just in the same situation, as when formerly, the notion of gravitation came into his mind. "why should that apple always descend perpendicularly to the ground," thought he to himself; occasion'd by the fall of an apple, as he sat in a contemplative mood. "why should it not go sideways, or upwards? but constantly to the earths center? assuredly, the reason is, that the earth draws it. there must be a drawing power in matter. & the sum of the drawing power in the matter of the earth must be in the earths center, not in any side of the earth. therefore dos this apple fall perpendicularly, or toward the center. if matter thus draws matter; it must be in proportion of its quantity. therefore the apple draws the earth, as well as the earth draws the apple.

― Excerpt from Memoirs of Sir Isaac Newton's Life, William Stukeley

Cast: To throw something forcefully in a specific direction or to cause (light or shadow) to appear on a surface. (1) : to assign the parts of (a dramatic production) to actors (2) to assign (as an actor) to a role or part <was cast in the leading role>
a : to give a shape to (a substance) by pouring in liquid or plastic form into a mold and letting harden without pressure <cast steel> a : to cause to move or send forth by throwing <cast a fishing lure> b : direct <cast a glance>
c (1) : to put forth <the fire casts a warm glow> <cast light on the subject> (2) : to place as if by throwing <cast doubt on their reliability>

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Press:

Local Limburg Newspaper: Het Belang Van Limburg

English Translation

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FRUIT CRATES TRANSFORMED INTO ART
"Thus, fruit presented in a different way in the news"

Herk-de-Stad - The Small Cross Street in Herk-de-Stad jumps at the height of the fruit company Lenaerts - Borgers an installation of fruitpaloxen eye. The pile bears the text 'Always changing to Remain the Same. " "In this way we bring art in relation to agro-industry and the environment," said Marthe Van Dessel of the team that realizes the project.

"Fruitpaloxen dives each year flock to the landscape as the picking of the fruit begins," said Marthe Van Dessel. "They move each year of the fruit company to the auctions. They are first in the empty landscape, leave full to the auction or the distribution centers and then come back empty to be reused. Waiting for the movement they love, as it were "on hold" in the orchards. When transporting move them into small "families" on the back of a tractor or truck. So they are looming like ghosts to be brought to life. "
They lend themselves as Marthe Van Dessel perfect to give a new dimension.

"We use these local artifacts to mimic advertising and places as" art "in relation to the agricultural industry and the environment. The texts have been collected in recent years during the talks at the sight of the piles palloxes in the landscape in passing these temporary structures. They reflect on their place and "our" in the landscape. The text for this palloxes derived from a conversation about tradition and nostalgia with a fellow artist / farmer, Didier Democry. He means "A tradition is a process that must always change to stay the same ..." If the palloxes be moved, the text will be shaken. "

When one fruit company was immediately open to question. Rieta Borgers: "Thus we can put fruit in a different way in the news. The message of the text is exactly our activity apply. Every year grows fruit on the trees. After picking the trees are bare, but the next year they hang again filled with fruit. Every fruit is different with specific problems that arise and what you should look for a solution. The message is universal. Here's all stopped someone who has taken a photo to use the text associated with the change in their own employer. "

The placement of the installation is parallel with the exhibition "The Green Light District in the Buda factory in Kortrijk. Which focuses on the changes in technology and science and the relationship to humans. Until the closing of the exhibition on February 8, 2015 fall view the palloxes in Herk-de-Stad. "After the coffin is removed from the stack together and get their former function," said Rieta Borgers. "The letters are arranged on the side, so they do not disturb afterwards."

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People:

Annual Harvest was created in collaboration with BudaLab in Kortrijk, Belgium, for the Greenlight District exhibition.

Futurefarmers: Amy Franceschini, Lode Vranken, Marthe Van Dessel

Support:

Buda Fabrik

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Special Thanks:
Schiffeleers Family
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